Tarot for Techies

Strategy is the story of where your organisation is in the world, of how it got there, and where it might go next.

The Tarot is a story-machine, a storehouse of human archetypes and experiences. It’s not about mind-reading, but pattern-matching: seeing connections, and making meaning. It’s about looking inside as well as outside.


Most strategic advice relies strongly on the rational analysis of causal relationships between events, and that’s important stuff. But there’s more to the world than algorithms and high-school physics—and any founder, leader or innovator knows it, too. Inspiration is the “X factor” of survival and success, and fortune has a way of favouring those who keep one eye on the horizon.

You already know more about your business and its circumstances than you realise; the challenge is to access that knowledge, and to make sense of it. The Tarot is a tool for tapping into the unconscious, engaging your emotional intelligence, and surfacing connections that causal logic can’t see. If we combine your knowledge of your business, and my knowledge of the archetypes and situations that the Tarot contains, we can tell together the story of what’s next for you and your firm: the challenges, the opportunities, and how you might meet them.


It doesn’t matter if you think it can all be explained away by neuroscience or evolutionary psychology, or if you prefer to blame the gods, the devil, or Carl G Jung! It doesn’t even matter of you believe the cards are nothing more than old pictures on pasteboard. I have my own theories, of course, but I use the cards because they work—and they will work for you, too.

The cards can’t make your decisions for you, of course—and nor can I! But they can make your options clearer, and help you understand how you got to where you are, and where you might want to go next. Perhaps most importantly, they can tell you who you are, and how to grow.


In this digital age, we talk endlessly about our identities and competencies, but when we face the bathroom mirror every morning we are confronted with the unspoken truth: we barely know ourselves at all. The Tarot is a map of the human psyche, a blueprint for personal development and self-knowledge. Success, however you choose to define it, depends on connecting what you do with who you are. Decisions become clearer when you know what the choices mean to you—and meaning is a matter of the heart as much as the head.

I’m confident that I can help—so confident that, if you can tell me after the reading that it didn’t do anything for you, I will not charge you for it.


I am an experienced foresight consultant and storyteller, and I’m offering one-on-one in-person consultations using the cards at your home or office in Malmö (or at a quiet cafe or similar venue, if preferred).

The price is 1.000SEK (plus VAT) for a one hour consultation, to be billed by invoice after the session. Longer sessions are available for more complex questions, with price to be negotiated.

Please note that this is a B2B business strategy consultation service, offered through Magrathea Futures AB (559442-9754). It is, as such, a fully deductible business expense.

Please drop me an email using the form below, and I’ll get back to you as soon as I can.

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Feel free to include some details of your business situation, and/or any questions you’d particularly like to explore in a consultation. If you’d like to suggest dates and times that might be particularly suitable for you, please do!